How to set up a shop window

Often the showcase is used to display as many products as possible but the showcase has another purpose: to make the passerby stop!

The showcase is a channel to give visibility to your shop. So, how to set up a showcase?

QUANTITY DOES NOT COUNT

It is wrong to think that you can attract a passerby by displaying the "most beautiful" products or by trying to fill the pi. Showcase possible to guess the tastes of the potential buyer. Satisfying everyone is not possible. Is not serious; the quantity or the beauty of your products that makes people stop, but how you make your showcase attractive, how you "frame" those few products on display. The question to be answered is which product you want to bet on. And it will be just that product (single or as a group) to be the protagonist of your showcase.

BUILD A STORY

To capture the attention of a passerby is necessary to create a story with the scenography. Decorate the shop window using special holidays or special occasions or taking inspiration from the seasons. The passerby will surely notice you. Once you have chosen an original theme is necessary to set up a scenography using: physical elements that represent something real or abstract; backdrops (they are cheap and united to the physical elements I brought to create a showcase with a strong impact).